Магазин одежды Calzedonia в Ярославле

Magazine of home clothes Calzedonia, located in Yaroslavl, offers an extensive range of high-quality and fashionable products for women, men, and children. With its unique approach to selling tights and swimwear, Calzedonia has become a leading name in the industry since its establishment in 1987 in the suburbs of Verona.

• A wide selection of products: Calzedonia offers a vast assortment of clothes, allowing customers to find the perfect style that matches their preferences and needs.
• Attention to trends: Keeping up with the latest fashion trends is one of Calzedonia's primary focuses. By constantly updating their collections, they provide customers with stylish and up-to-date options.
• Excellent quality at an affordable price: Calzedonia is committed to delivering products of exceptional quality without compromising on affordability. They offer a competitive combination of reasonable prices and durability.
• Global presence: With over 2000 stores worldwide, Calzedonia has made its mark in various countries, including Italy, Austria, Cyprus, Croatia, Czech Republic, Greece, Hungary, Mexico, Poland, Portugal, Russia, Serbia, Slovenia, Spain, Turkey, France, Macedonia, Montenegro, England, Romania, Germany, and Belgium.
• A customer-centric approach: Calzedonia understands the importance of satisfying their discerning clientele. Through continuous innovation and attention to detail, they strive to meet and exceed customer expectations.

Calzedonia employs over 32,000 people worldwide, with 3,000 in Italy alone. They adopt a vertical structure, ensuring complete control over the creative process, production, and distribution of each product. Whether sold directly or through franchises, every sale is meticulously coordinated. What began as a niche sector focused on a specific audience has now become a company that successfully caters to a broad range of age groups and preferences.

The dynamic growth and internationalization of Calzedonia are evident in its impressive results. The company's commitment to a competitive blend of price and quality has contributed significantly to its success in Italy and beyond. With an emphasis on style, design, fabrics, and color choices, Calzedonia creates collections that align with consumer trends and tastes.

The distribution strategy, involving three trends, forms another vital component of their success. Calzedonia's modern and mobile franchise network strategically positions its stores in crucial cities, ensuring the brand gains maximum visibility. This concept, developed by Calzedonia's Group President, Sandro Veronesi, in 1987, predated the introduction of intimate wear brands like Intimissimi and Tezenis. Furthermore, Calzedonia Group invests actively in advertising, collaborating with top photographers and models such as Gisele Bündchen (for Calzedonia) and Irina Shayk (for Intimissimi), solidifying their presence in the fashion world. As of today, the number of Calzedonia stores worldwide is approaching 4,200, spanning 30 different countries.

Calzedonia's success rests on the values of passion, dedication, love, and commitment to each project. "In life, as well as in work, we must be actors, not spectators," says the company's president, Sandro Veronesi.